Earlier this week, rumors started to circulate that Google is currently working on developing a streaming subscription-based music service, similar to Spotify. The service is said to be centered around paid subscriptions to YouTube music channels along with music only tracks. Users would be able to either buy single tracks or have digital rights to a song/album, possibly through a pay-per-month type program. Details are scarce, but sources are reporting that Google is aggressively working to beat Apple to market, which is also rumored to be creating a streaming service, targeting a release date sometime in Q3.
While Google initially had a hard time signing record labels to be apart of Google Music through Google Play, it appears that the music industry is highly interested in the potential of Google's offering.
Francis Keeling, Global Head of Digital Business at Universal Music Group, recently sat down for an interview with UK's Guardian, where he commented on his feelings towards Google's new venture:
We talk about for subscription services, the need to have a funnel. Google, with its hundreds of millions of users through search, YouTube with its more than 800 million users, arguably is the biggest funnel we could have. Clearly if we could get consumers into a legal funnel through that route and encourage them to subscription, that would have a very positive impact on the business.However, there were some reservations that Keeling alluded to, mainly around pirating sites that continue to appear within Google's search results.
Like all search engines, there is a problem; we’re asking all search engines to prioritize legal services. We know that search engines are a primary route for consumers to be able to find music and hope all search engines will implement those changes.I myself have somewhat mixed feelings. While I think it's only natural for Google to move into this type of service offering, I feel that the market is already too crowded in terms of streaming music providers. Services like Pandora, Grooveshark, Spotify and Rdio are free and already have a pretty extensive user base. I personally already have paid subscriptions for Spotify Premium, SiriusXM and regularly pay for music from Google Play and Amazon. The only way I can see Google really succeeding in this area is if there are some really unique features that Android can take advantage of. Time will only tell.
What do you think about Google creating yet another streaming service? Depending on the value it brings, would you be interested?
Let me know your thoughts in the comments below.
As always, stay nerdy my friends.
Via: Droid Life