Beginning in May of 2007, 42 Entertainment launched an extensive viral marketing campaign leading up to the release of The Dark Knight. The campaign garnered over 10 million particpants in over 75 countries and involved hundreds of web pages, interactive games, mobile phones, print material, emails, real world scavenger hunts, videos and unique prizes.
It now appears that The Dark Knight Rises will follow suite. Yesterday Wired posted what seems to be the start of the viral campaign. A "CIA Bulletin" featuring information on a Dr. Leonid Pavel has been released, revealing that he is missing. How it might be involved with the plot is still under speculation, but many fans think it may lead into the prologue that will shown with Warner Bros' Mission: Impossible - Ghost Protocol on December 16th.
Empire has also posted another document, showing a transcribed conversation on the whereabouts of Dr. Pavel.
I took a small part in TDK's viral campaign, so I can't wait to see how this all ends up playing out and fitting into the film.
You can click on the documents below for a larger view.
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